Pete Durand's Purpose Driven Chef
Identity & Branding
Developed identity and full branding for executive personal chef, Pete Durand. Pete Durand works with his clients to create casual and elegant in-house events, catering to their needs. He specializes in seasonal menus as well as utilizing fresh produce from his garden, or fresh seafood when deep-sea fishing in the Long Island Sound.
In working with Chef Pete, I tried to exemplify this seasonal and local concept through in branding, as well as relating to his extensive restaurant background. I Referenced the chef’s knife in the logomark and with the angular custom die-cut business card. I also applied the custom herringbone pattern across the board, referencing the pattern on traditional restaurant chef pants. I also designed and developed the website, listing seasonal menu items (for prospective clients to drool over). Larger scale items, such as jackets and trucks were branded as well for use at events and recognition in transportation.
Angled die-cut business card
Seasonal Menu Page
Jacket w/ custom stitching